I feel so sleepy right now but I must blog about this stupid advertisement I saw yesterday on the Star, it was Oldtown's. Yes, the cafe that is doing so well now and I heard it is opening its 100th outlet soon. I almost couldn't believe it cause the ad was stupid. I know the purpose for them advertising is to create awareness but it was too hard-sell of their products. Let me elaborate more.
The headline is something like 28 reasons why you need to go Oldtown, or something like that. The reasons are so stupid, I remember a few hilarious ones. First, 'you can sit down and look at the people passing by, then evaluate their dressings.' What a stupid reason? Can't I go to mamak (which is much cheaper) to evaluate people's dressings? I think there are more to be evaluated there. Lolz. Next, 'not in the mood of eating our nasi lemak? you can try some noddles too'. So hard-sell loh.
I wonder which agency produced Oldtown's advertisements. It's just, plain stupid. It's just depressing to see those kind of ads are being advertised. Maybe I shouldn't blame on the agency's fault because clients have the last word to say.


